Forging Futures. Protecting Legacies.

NIL is Complex. Your Legacy Shouldn’t Be.

Legacy Engineering for the Modern Athlete

She Forges Greatness (SFG) is the leading women-led NIL consultancy redefining how athletes excel across sports, business, and life. We go beyond representation delivering holistic strategies that integrate compliance, personal branding, financial literacy, and leadership development. Our mission is to equip athletes with the tools and insight to turn today’s opportunities into enduring legacies built on excellence, resilience, and influence.

At SFG, we understand that NIL is more than contracts, it’s the cornerstone of an athlete’s legacy. Guided by strategic expertise and a distinctly women-led perspective, we offer a boutique, white-glove experience that ensures our athletes don’t just compete, they lead. We don’t simply manage opportunities; we engineer greatness.

Who We Serve

Student-Athletes: From high school recruits to D1 stars
Parents & Families: Trusted guides in the NIL landscape
Schools & Institutions: Compliance and education workshops.

Core Values

Integrity: Doing the right thing, always
Empowerment: You are the CEO of your brand
Knowledge: Turning complexity into clarity
Legacy: Building impact beyond NIL deals

Certifications

Front Office Sports NIL Quickstart Certified
Student-Athlete Insights NIL Education Certified
Advanced Coursework in Sports Law & Ethics
Lean Six Sigma Black Belt

OUR SERVICES

We don’t just check boxes. We build comprehensive solutions that prepare you for every opportunity, on and off the field.

NIL Education & Compliance

Rules don’t have to be intimidating. We translate NCAA bylaws and state laws into plain English and provide an ironclad compliance strategy that protects eligibility while maximizing opportunities.
Includes: State Law Breakdowns, NCAA Rule Interpretation, Compliance Toolkits, Workshops.

Brand Building & Marketing

Your brand is your greatest asset. We build authentic, marketable personal brands that attract sponsorships aligned with your values.
Includes: Audits, Growth Plans, Sponsorship Positioning, Content Coaching, Media Training.

Financial Literacy & Career Planning

We provide budgeting, taxes, and investing fundamentals while connecting you with vetted advisors for long-term security.
Includes: Budgeting & Taxes, NIL Income Strategy, Advisor Network, Transition Planning.

Family & School Partnerships

Parents, coaches, and schools must be aligned. We provide workshops and NIL handbooks so support systems are informed and engaged.
Includes: Parent/Coach Clinics, Institutional Development, NIL Handbooks.

Holistic Development Programs

We focus on leadership, wellness, and resilience, giving athletes tools to thrive under pressure and beyond.
Includes: Leadership Development, Mental Wellness, Professional Skills, Resilience Coaching.

Career Transition & Athlete Life Planning

We prepare athletes for career shifts, entrepreneurship, or graduate opportunities, helping them leverage NIL as a stepping stone.
Includes: Resume Building, Career Coaching, Entrepreneurship Guidance, Leveraging NIL Experience.

Parent, NCAA D1 Athlete

“SFG didn’t just explain NIL; they gave my daughter a plan. The confidence she has now is priceless.”