The Why Behind the Work
The NIL landscape is a maze of compliance, contracts, and opportunities. Most families and athletes feel lost. We provide the clarity, control and confidence needed to move forward. SFG redefines athlete development by combining: Ironclad Compliance, Authentic Branding, Financial Literacy and Holistic Coaching. We turn complexity into a clear, actionable plan to build your legacy.
The Mission
To empower athletes with the education, resources, and strategic blueprint they need to forge enduring success in their careers, communities, and lives.
The Vision
To create a world where every athlete, regardless of background, has the tools to forge greatness, build generational impact and thrive long after the game is over.
Our Team
Dani Dow
Owner/Chief Visionary Officer
Danielle Dow is the CEO and Chief Visionary Officer of SFG, a boutique NIL and sports management agency dedicated to empowering athletes to excel in competition, education, and life.
With a career that bridges athletics, youth development, and organizational strategy, Danielle is redefining what it means to represent athletes in the modern NIL era.
She brings a strong foundation in legal and compliance knowledge, ensuring athletes and families navigate NCAA, state, and contractual rules with confidence. She has developed NIL workshops and compliance trainings that make complex rules accessible while unlocking new sponsorship opportunities.
​Her professional journey includes deep experience in youth and workforce development, where she designed training programs that guided young people into higher education, careers, and leadership roles. This gives her unique insight into athlete career transitions, tutoring, and holistic development.
Jae Little
President/Chief Brand Strategist
Jae Little is the President and Chief Branding Officer of SFG, where creativity meets strategy to shape how athletes show up in every arena of their lives. With an eye for design and a mind for storytelling, Jae leads the agency’s brand, creative and digital strategy, ensuring every athlete’s image reflects their authenticity, discipline, and potential.
A seasoned brand architect and creative strategist, Jae has built a career at the intersection of art, leadership, and innovation. Her work spans branding, communications, and organizational development, helping individuals, teams and organizations translate identity into influence.
At SFG, Jae’s mission is to help athletes take control of their narrative. From logo design and personal branding to content strategy and media coaching, she crafts holistic branding systems that amplify confidence and create lasting impact. Her work embodies SFG’s belief that greatness isn’t only achieved, it’s designed.